About MLW

At Maisy Lane Works, we use cognitive psychology to create a business strategy that centers your values to build a business where you thrive in both work and life—because when you align with your energy, everything changes.

The strategies I give my clients are 3 decades in the making. That’s right - For the past 30 years, I’ve worked in academia, nonprofit leadership, and government consulting, managing complex initiatives and designing workflows that streamline operations, increase impact, and generally make day-to-day life better for people who work. 

But who am I?

Howdy, I’m Maisy Lane, a business strategist for people who make, build, and create. With a background in cognitive psychology and organizational strategy, I help creative entrepreneurs and small businesses turn their chaotic hustle-and-grind approach into clear, actionable plans that get the results they want without burnout.

My sweet spot? Reducing complicated processes into automated systems—helping people move from vision to execution in a way that feels sustainable, strategic, and deeply connected to their purpose.

Oh, and bringing in lots and lots of money for projects! When visionaries are free to create, make & do without being bogged down in the operational details, the results get noticed by people with pocketbooks.

Who We Work With

  • Creative entrepreneurs – Artists, makers, and builders who want to grow their businesses without sacrificing their craft.

  • Leaders and founders – Business owners and professionals who want to create impactful, values-driven systems that last.

  • Mission-driven organizations – Nonprofits and teams working toward equity, sustainability, and social change.

How We Help

  • Clarify priorities so you can focus on what truly matters.

  • Build sustainable systems that work for your unique way of thinking and creating.

  • Align your energy with your goals to prevent overwhelm and burnout.

  • Turn ideas into action through practical, results-driven strategy.

Let’s Build Something SustainableSuccess should be strategic, fulfilling, and aligned with your values—not just a never-ending hustle. Let’s design a way forward that works for you.

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