July 2025 | Strengthen & Sustain

A Season to Reinforce, Set Boundaries, and Prepare to Receive 

As June fades, we leave behind the fleeting sweetness of early summer fruits and enter the heat of the season—a time of endurance, resilience, and structure.

July is when we witness nature’s boundaries emerge and take form. Thorny plants are thriving now. New growth stretches upwards. Roots dig deeper to soak up every last drop of water. The heat demands stamina. Antlers form and harden. Seeds begin their long maturation. Across much of North America, this is when life bursts at the seams and fights for space. 

July invites us to do the same—to build the systems, boundaries, and practices that hold growth over time. It’s less about the flashy launches and big announcements, and more about fortification and steady outward growth.

This month, in North America, we are reminded that growth requires patience and steady nourishment. Young bucks are growing their antlers—layer upon layer, week after week—forming the tools they will rely on for protection, connection, and leadership in the seasons to come.

This is the energy of July—the season of fortifying, stretching toward goals, and strengthening what was once tender and new.

Nature’s cycles of building and strengthening mirror how business success is forged, too. Entrepreneurs, leaders, and creatives know that lasting success comes from compound growth: consistent action, refined strategies, and courageous expansion over time.

SYMBOLISM OF THE JULY MOON

The July Lunar Cycle symbolizes visible growth, reinforcing foundations, and stepping confidently into leading our business. As summer heats up, we are invited to cultivate resilience, build on earlier growth, and prepare for the opportunities (and challenges) of the harvest season ahead. 

July bridges the joy of early summer with the preparation needed for the abundant harvests of late summer and fall, encouraging us to invest in capacity-building,

Steady Growth: Your early efforts are maturing—tend them with care and strategy.
Visible Expansion: Increase your visibility and confidently take up more space.
Prepare for a bountiful harvest: Get ready to receive the incoming abundance.

BUSINESS STRATEGY: BUILDING STRENGTH AND PREPARING FOR EXPANSION

SET UP STRUCTURES: BUILD WHAT WILL HOLD YOUR GROWTH

Nature teaches us that structure matters—branches must support fruit and roots must anchor the stems. In business, that translates into building scaffolds that support outward and upward growth.

• Choose an area to tighten up your structures — perhaps your client onboarding sequences, content processes, or even taking care of the internal file tidy that you’ve been putting off.
  

• Identify a repeatable routine that you can automate or create an SOP to reduce decision fatigue.
  

• Revisit your time boundaries and energetic availability. Prune Relentlessly. 

The Shift: Instead of chasing something new, deepen what’s already in motion by making 

NEW MOON REFLECTION

BUILD SUPPORTIVE STRUCTURES

• Where am I building without a clear foundation?

• What routine, system, or structure would bring more ease to my business right now?

BUSINESS STRATEGY: BUILDING STRENGTH AND PREPARING FOR EXPANSION

EXPAND WITH STRATEGY: VISIBLE GROWTH FOLLOWS SOLID ROOTS

As antlers grow outward, visible expansion follows inner strengthening. Sustainable businesses don’t emerge overnight; they are formed through consistent investment, resilience, and a quiet trust in the process.

• Take steps towards the goal you chose to improve your business processes

• Build the automation or create the SOP you identified to reduce fatigue

• Use data, feedback, and intuition to guide the reinforcements you create now
  
  

The Shift: Grow where you are already rooted and resourced, not where you're stretched thin.

WAXING PHASE REFLECTIONS

EXPAND ON EARLY GROWTH

• What progress have I made the first half of the year, or since last year at this time?

• What are obvious ways that I can strengthen what I’ve already built?
  

BUSINESS STRATEGY: BUILDING STRENGTH AND PREPARING FOR EXPANSION

STRENGTHEN CONNECTIONS: MAINTAIN WHAT MATTERS MOST

July is a season of heat in North America, and stress reveals what’s already under strain. Use this moment to check in on the strength of your relationships and collaborators. Conduct mid-year relationship check-ins. Affirm and build trust with clients, collaborators, and the communities that you value.

• Schedule a mid-year review with collaborators, clients, or peers.

• Audit your communication channels: what needs clarification or renewal?

• Inject energy into relationships by acknowledging shared efforts and giving public recognition.

The Shift: Instead of always pushing for more connections, remember to deepen and strengthen the relationships you have already created.

FULL PHASE REFLECTIONS

TEND RELATIONSHIPS THAT MATTER

• Who in my circles can I uplift publicly?

• Who in my networks need some extra attention right now?

• Where can I share my gratitude for others this month?
  

BUSINESS STRATEGY: BUILDING STRENGTH AND PREPARING FOR EXPANSION

PROTECT YOUR ENERGY: BOUNDARIES ARE A GIFT

Growth without boundaries leads to burnout. Just as trees drop excess leaves in drought to preserve energy,

you can prune back to conserve and protect what’s essential.

• Identify where your time or attention is leaking—and seal it.

• Revisit your service scope, availability, or social media presence and hone for efficiency.

• Say a strategic no to protect a deeper yes.

The Shift: Instead of expanding endlessly, refine your edges and protect your reserves.

WANING PHASE REFLECTIONS

REINFORCE THE ESSENTIAL

• What boundary or system protected my energy this month?

• What is no longer sustainable and needs to be restructured or released?
  
  

JULY AFFIRMATIONS

• I strengthen my foundations to support expansive growth.

• I trust the steady growth of my work and my vision.

• Every bold step I take prepares me for future success.

• I honor the natural cycles of growth and expansion.

LOOKING AHEAD: AUGUST

July is a season of strengthening, but August’s lunar cycle will usher in a season of abundance. August brings a shift toward refinement, tending, and the beginning of harvest season. Trust what you're building.

The growth and visibility you claim now will prepare you for greater opportunities—and greater stewardship—in the cycle to come.

As you move through the July Lunar cycle, trust the strength you are building. Let steady, patient growth be your foundation for a bold, expansive future.

June: Fleeting Fruit & Community Harvest
July: Build Capacity and Visibility
August: Stewarding Abundance — Embrace Wealth with Responsibility

This is how nature sustains momentum.
This is how your business builds with intention.

Are you ready to reinforce what will last?

Let’s root deeply into growth — together.